Bar and Bistro

Spinning off a new brand to reach a broader audience.

Client: Crystal Imagery, Inc.

Deliverables: eCommerce Website and new product designs

Role: eCommerce Website design and development, branding, naming, identity design, product design, SEO, SEM, Display ad operations and reporting.

Challenge

A bespoke and high-end manufacturer of sand-carved glassware was hindered by a legacy core web site that limited their growth potential.  Also, the company was looking to grow and expand their production capacity, top-line revenue, and gross profits.

Solution

495 Digital was contracted to build a new brand and a mobile friendly e-commerce Website to complement the company’s core web site that would attract new customers and leverage the manufacturer’s core capabilities.  495 Digital also designed new products, drove social media, search engine optimization, digital advertising, and blog and other writing.  

Results

Initial sales on BarAndBistro.com were strong after releasing the web site and 495 Digital is planning to create new product areas in 2017.  The manufacturer is planning additional capacity and growth in 2017.