A New Way to Engage Your Alumni
We’ve all received the cold calls, seen the generic emails, and the snail mail with pictures of happy students and a return address for donations.
This has been the extent of alumni engagement for the last 80+ years.
Did it work? Yes.
Does it work today? Nope.
Alumni engagement is the lowest it has ever been, right around 9% in the U.S. Although the situation appears grim, many schools have started evolving their alumni outreach campaign with innovative technology. And they’re reporting resounding success.
One way schools have been able to reach their alumni is through digital canvassing. Through powerful platforms, like GeoDirect, schools can directly reach their graduates through hyper accurate IP targeting using advanced digital canvassing ad technology.
How GeoDirect Works
The process begins by harnessing the power of offline data. GeoDirect is a patented IP targeting software that matches physical addresses with IP addresses, enabling advertisers to deliver their messages with pinpoint precision to the right person, at the exact time of your choosing.
Rather than casting a wide net over a targeted demographic or geographic location, GeoDirect ad campaigns are directly targeted and delivered to predetermined households and audiences — in this case, alumni.
An ad campaign that’s launched under the helm of GeoDirect delivers results that speak (and pay) for themselves.
Why Use GeoDirect? A Case Study
In 2017, we partnered with Gonzaga College High School, an all-boys Catholic school in Washington, D.C.
They were looking for a new, unconventional way to reach their alumni and increase incoming donations.
We worked with Gonzaga to develop an integrated approach to reach graduates and other potential donors during the school’s Annual Fund campaign. After a series of meetings, we helped them develop a new design concept for print advertising, as well as for online display ads that were directed mail recipients in specific households.
Using the addresses Gonzaga provided to us, we put GeoDirect to work. Its targeting system matched all of those physical addresses with IP addresses. So every person who received a piece of traditional mail from Gonzaga was also shown an online ad soliciting donations.
GeoDirect helped make the connection between what alumni received at home in their mailboxes, and the ads they saw on their computers. It’s a proven way to increase campaign engagement and effectiveness. And, for Gonzaga… it worked.
What Other Industries Use GeoDirect?
GeoDirect can be used in virtually any industry that can benefit from more precise and effective marketing and advertising. GeoDirect has been effectively used to enhance results for the following types of organizations.
- Non-Profits & Charities
- Financial Services
- Home Services
- Sports & Events
- Real Estate
- Retail & Consumer Products
- Government Contractors
It’s time to supplement your direct mail campaign! Contact us today to find out how we can put GeoDirect to work for you.