Why Brands MUST Prioritize Their Mobile Experience for Consumers

Let’s face it: The world is going more mobile by the minute. Websites and online stores that used to boast a large percentage of the market share on desktop computers are now struggling to keep up with the boost in mobile usage – a number that is growing every day.

One latest poll showed that 81% of people look at their phones in the hour before they fall asleep, while a whopping 89% of users check their phone within an hour of waking up. In addition, the same study showed that nearly half of all smartphone users look at their phone in the middle of the night.

Here’s another statistic that is likely to blow your mind. On average, smartphone users check their phones every 15 minutes throughout the course of the day, or around 47 times total. That’s a lot of face time for websites who have taken the step to optimize their site for mobile.

495 digitalPeople are More Dependent on Mobile Than Ever

The problem with many brands who are not embracing the power of mobile is the steady numbers related to desktop usage. Since those numbers aren’t declining very much, it can be easy to ignore the massive spike in mobile usage. Indeed, what many companies are finding out the hard way is that many customers prefer to perform every step of their shopping, from research, to reviews, to eventual purchase and follow-up, completely on a mobile device.

It’s not just a matter of convenience. 75% of people claim that their smartphones help them to be more productive, while 60% of users argue that extensive smartphone usage helps them calm down and feel more prepared to handle day-to-day life. Inevitably, the use of desktop computers will continue to diminish further as mobile technology grows.

What Can Brands Do Now?

If your company isn’t on board with creating a mobile website experience, there’s no time like the present. There are a few very simple things you can do to capture this demographic and the process is easier than ever.

  1. Quick Load Times: Your website should load on a mobile device within (at least) five seconds, or the customer will most likely go somewhere else.
  2. Connected Experience: Web pages and content should flow from page to page, bringing the customer through a cohesive journey, instead of jilting them around all over the place.
  3. Quality Links: A click that goes nowhere is a dead link, but it should also be a link that loads quickly too. If people are experiencing long load times every time they try to navigate your site, it’s a conversion killer.

Creating a website that is optimized for mobile will certainly increase your conversion percentage, but you will also foster a sense of customer loyalty that will help with further purchases from the customer and potential clients. Once people feel like your website can be accessed regardless of platform, they’ll be encouraged to return more frequently.