“Voice search is the most significant development to hit SEO since Google debuted.” That quote may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. 20% percent of all online searches in 2016 were voice searches, according to a Mary Meeker report. Comscore predicts that half […]
About Erin Lavoie
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Entries by Erin Lavoie
The world of marketing is an ever-changing, continually-evolving landscape. Algorithms change, tactics adapt based on new information, and so the marketing practices that accompany your specific strategies must change as well. There’s very little chance that your marketing plan in 2018 looks the same as your marketing plan for 2017 — and your plan for […]
Let’s face it: The world is going more mobile by the minute. Websites and online stores that used to boast a large percentage of the market share on desktop computers are now struggling to keep up with the boost in mobile usage – a number that is growing every day. One latest poll showed that […]
Like it or not, we live in a world that is fraught with danger. As such, it’s imperative that we take the necessary precautions in order to keep ourselves as secure as possible. If you have an online business, it’s even more important, for the safety of both you, your business, and your team. If […]
Mavericks owner and tech billionaire Mark Cuban has a book entitled “How to Win at the Sport of Business,” whereas he parallels the competitive spirit within an industry to that of a baseball or basketball game. While there are major differences between those two ideas, the point is the same: Business is a competition, and […]
Facebook has changed the digital marketing world in so many ways. Apart from its robust advertising platform that allows businesses to target their ideal customer base within specific geographic and demographic parameters, one otherwise-overlooked feature is also gaining traction: Facebook Messenger. Though normally reserved for personal communications, companies have started to develop chatbots to act […]
As humans, we love feeling like we’re part of a community. Whether that means interacting with our real-life friends on social media or making comments on a forum thread about a shared movie interest, the more we engage other people, the more integrated we feel. And with the advent of the internet age, the ability […]
One of the best ways for brands to expand their consumer bases is through digital marketing, and while most people think of such online marketing in relation to major social networks like Twitter and Facebook, Pinterest is actually an exceptionally valuable tool for marketing. Stats on Pinterest Not only can individuals create accounts with Pinterest, […]
A New Way to Engage Your Alumni We’ve all received the cold calls, seen the generic emails, and the snail mail with pictures of happy students and a return address for donations. This has been the extent of alumni engagement for the last 80+ years. Did it work? Yes. Does it work today? Nope. Alumni […]
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