Digital marketing. It’s a vital component of survivability in today’s age. As marketers ourselves, we’ve seen the mega shift that has occurred in the way that companies are now able to promote and advertise themselves, and engage with audiences across Internet platforms. We also see on the horizon the rise of even more digital marketing […]
About Erin Lavoie
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Entries by Erin Lavoie
Anyone savvy in digital marketing and its trends will tell you the same thing about Google Adwords: It’s an effective tool for bringing traffic to your website. However, creating a campaign to bring in customers or subscribers can be expensive, and those costs will quickly increase if you’re not careful. Here are 10 Google Adwords […]
You’ve invested time and money into an app. You and the rest of the team think it’s pretty cool. But two things are jumping out at you: You have zero reviews, and your downloads don’t outnumber your Facebook friends. It’s time to brush the dust off and get serious about discoverability and engagement. While it’s […]
Just because customers can find your business online using a desktop computer doesn’t mean they can find it using a mobile device. Smartphones and tablets have smaller displays, different operating systems, software and other nuances. Statistics show, however, that 77 percent of U.S. adults own a smartphone, and conversions on mobile devices are 64 percent […]
Branding is not just for large corporations with big budgets for marketing. Small businesses need branding in a world where concepts, services and products are often copied and used by competitors. A brand stands alone as the ultimate definition of a company, what it does and how customers feel about it. Not convinced? Here are […]
Many social media users believe Twitter is on its way out. It’s an idea that’s actually been around for a while, despite the platform having hundreds of millions of users each month at present. However, it’s not so much Twitter that’s dying as it is the Twitter the developers imagined. What the Makers of Twitter […]
It’s no secret that small business owners receive hardly any real exposure by simply opening a Facebook business page and posting regularly. The page alone will only reach a small portion of the target audience. So, is it worth spending the time and money to use Facebook ads if you run a small business? Careful […]
Gone are the days when businesses of all shapes and sizes spent the majority of their advertising dollars on traditional advertising mediums like billboards, newspapers, T.V., and radio. Now, almost all businesses regardless of their size spend most of their hard earned profits on digital marketing. Statistics don’t lie! Over the last decade, there has […]
With 29 percent of websites on the Internet powered by WordPress, it is by far the most popular content management system in the world. But, it’s not the only choice out there. In recent years, the Squarespace site builder has gained traction, especially among those who are new to running a website, or who are […]
Bots are an ugly part of life for any organization doing business online. There are armies of them, crawling and clicking on ads, creating huge volumes of fake traffic. Advertisers lost an estimated $19 billion as a result bot fraud in 2018, according to Juniper Research (via Which-50.com). That’s the equivalent to $51 million a […]
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