Entries by Erin Lavoie

Digital Marketing – 8 Signs You’re Doing It Wrong

Digital marketing. It’s a vital component of survivability in today’s age. As marketers ourselves, we’ve seen the mega shift that has occurred in the way that companies are  now able to promote and advertise themselves, and engage with audiences across Internet platforms. We also see on the horizon the rise of even more digital marketing […]

Your Customers Are Mobile, So Why Aren’t You?

Just because customers can find your business online using a desktop computer doesn’t mean they can find it using a mobile device. Smartphones and tablets have smaller displays, different operating systems, software and other nuances. Statistics show, however, that 77 percent of U.S. adults own a smartphone, and conversions on mobile devices are 64 percent […]

#RIPTwitter — How the Social Network Dug its Own Grave

Many social media users believe Twitter is on its way out. It’s an idea that’s actually been around for a while, despite the platform having hundreds of millions of users each month at present. However, it’s not so much Twitter that’s dying as it is the Twitter the developers imagined. What the Makers of Twitter […]

Does Facebook Advertising Really Work for Small Business?

It’s no secret that small business owners receive hardly any real exposure by simply opening a Facebook business page and posting regularly. The page alone will only reach a small portion of the target audience. So, is it worth spending the time and money to use Facebook ads if you run a small business? Careful […]

What You Should Be Prepared to Spend on Digital Marketing in 2018

Gone are the days when businesses of all shapes and sizes spent the majority of their advertising dollars on traditional advertising mediums like billboards, newspapers, T.V., and radio. Now, almost all businesses regardless of their size spend most of their hard earned profits on digital marketing. Statistics don’t lie! Over the last decade, there has […]

Squarespace vs WordPress: What’s Right For You?

With 29 percent of websites on the Internet powered by WordPress, it is by far the most popular content management system in the world. But, it’s not the only choice out there.  In recent years, the Squarespace site builder has gained traction, especially among those who are new to running a website, or who are […]