What is a Vertical Social and Professional Network?
A Vertical Social Network (VSPN) is a highly-targeted, interest-based online community where people gather, connect, and share content and experiences focused on a specific subject or vertical market.
The demand for VSPNs is growing quickly. As the large generalized social networks have grown, it’s impossible to avoid irrelevant and undesirable content. People are seeking to enhance their lives with more meaningful social interactions and networking opportunities with people of similar specific interests or involvement in certain activities.
What is InnerLoop?
InnerLoop is a proprietary digital platform designed and developed by 495 Digital from the ground up—specifically to facilitate the scalability, extensibility, growth, and monetization of VSNs.
The system includes a full set of common features, functionality, and best practices in social media, professional networking, and community networks, as well as the ability to integrate custom tools, features, and profile types.
The system is not a “self-serve” SaaS system. Instances are deployed and customized for each market on a case by case basis. Common feature sets are maintained regularly across all deployments, and economies of scale are achieved as multiple verticals are deployed and their networks grow.
Key Attributes of a Successful VSPN
- Becomes the top-of-mind platform to post content that is specific to the focus of the community.
- Solves a core, utility-oriented need with useful tools and features tailored to a specific group.
- Enhances a user’s status within an existing community.
- Develops and supports its own group of platform-native stars.
- Becomes an indexable system of record for identity and the defacto source for user profiles within the vertical.
Advantages VSPNs Bring to Brands, Advertisers, and Sponsors
- Reach a targeted audience with content relevant to your brand
- Deliver Laser targeted messaging and promotion to the right audience
- Increase advertising efficacy and decrease wasted Ad spend
- Gain powerful customer data insights and clearly see who engages and identifies with your brand, and/or your competitors
- Stay relevant by quickly identify customer needs, demands, and trends specific to your vertical
InnerLoop is built with state-of-the-art cloud architecture and a lightweight and efficient data structure, modules, and API layers to reliably accommodate millions of active Users on mobile apps and Websites. The system is built to be fast, scalable, extensible, modular, reliable, and easy to maintain.
Contact Us to Learn More!
Are you interested in setting up a VSPN for your industry or area of interest? 495 Digital can help with strategy, planning, and implementation. Let’s do this!