Gonzaga High School Annual Fund
Direct mail with integrated IP-targeting display advertising
Client: Gonzaga High School, Washington, DC
Deliverables: Direct mail package and coordinated online display ads
Role: Marketing strategy, design, campaign management
We worked with Gonzaga High School to develop an integrated approach to reach alumni and other potential donors during the school’s Annual Fund campaign. A new design concept was developed for the print components, and online display ads were created to reach direct mail recipients in specific households.
495 Digital’s GeoDirect targeting system was used match physical addresses with IP addresses at the household level.