Client: Shorb Landscaping

Deliverables: Website and Marketing Services

Role: Web Design and Development, Direct Mail, SEO, SEM, Lead Generation

Challenge

Shorb Landscaping is an established, award-winning landscaping design, build, and maintenance firm in the Washington DC area with a loyal clientele.  However, new customer growth from online and digital sources had always been a challenge for the company.  In the past, they received little or no new leads from their digital assets (web site, newsletters, advertising, etc.)

Solution

495 Digital was engaged to drive new digital interest in Shorb’s services.  We rebranded the company and its logo, launched a targeted direct mail and regional display ad campaign to drive traffic to a new web site that was designed to maximize lead generation. We also performed a detailed Search Engine Optimization (SEO) audit, ongoing SEO tuning, regular blog writing, and implemented an online marketing plan.

Results

In the first season of deployment, over 100 targeted new leads within Shorb’s desired demographic were generated with a potential value in new business of over $1MM.