Brand Launch, Product Development, and Cross-Channel Marketing for an Emerging Direct-to-Consumer Wellness Brand
Client: NuTrac Hemp, Blacksburg, VA
Deliverables: Naming, Branding, Product Line Creation, Package Design, Website and eCommerce, Marketing Automation, Digital Advertising
Role: Concept development, copywriting, design, Web development
Notable Accomplishments: Built and launched a unique Direct-to-Consumer brand and product line from the ground up that sets itself apart in a very competitive space.
NuTrac Hemp is a producer of high quality Hemp extracts and other hemp-related wellness products, located in Blacksburg, VA. The company’s business model had primarily been focused on B2B sales, providing raw extract products for other business to use in their products. The company approached 495 Digital to help create their own Direct to Consumer brand and a line products that could be sold both online and wholesale to retail shops.
The CBD space is crowded and competitive, with lots of similar brands and little differentiation. We set out to create a brand that appeals to an active audience looking to not only improve overall wellness, but also enhance the experience of their outdoor adventures.
The brand and product lines are inspired by nature and resonate well with the intended audience, but it’s the quality and efficacy of the Skyline products that keeps people coming back for more.
495 continues to work with NuTrac to develop more products to cover a wide range of wellness issues, as well as a line of Pet-focused wellness products.