Schël Apparel

Branding and Product Development for an Emerging Apparel Company

Client: Schel LLC, Moneta, Virginia

Deliverables: Branding, Logo, Product Photography, Shopify Website

Role: Concept Development, Copywriting, Design, Marketing Strategy


Schël is an emerging apparel brand focused on the outdoor and golf markets. The company is dedicated to designing and manufacturing apparel and accessories that enable both elite athletes and weekend warriors to perform their best. Through advanced textile technology and innovative design, Schël makes gear that enables “The power within.”

495 Digital worked with Schël to create unique positioning and differentiation in a competitive market. We helped shape the brand and develop creative marketing strategies and tactics to successfully launch new product lines.

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