495digital, Author at 495 Digital

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Entries by 495digital

Squarespace vs WordPress: What’s Right For You?

February 6, 2018/in web/by 495digital

With 29 percent of websites on the Internet powered by WordPress, it is by far the most popular content management system in the world. But, it’s not the only choice out there. In recent years, the Squarespace site builder has gained traction, especially among those who are new to running a website, or who are […]

The Best Way to Bypass Bot Traffic and Save Your PPC Campaign From Ruin

February 5, 2018/0 Comments/in advertising, trending/by 495digital

Bots are an ugly part of life for any organization doing business online. There are armies of them, crawling and clicking on ads, creating huge volumes of fake traffic. Advertisers lost an estimated $19 billion as a result bot fraud in 2018, according to Juniper Research (via Which-50.com). That’s the equivalent to $51 million a […]