The world of marketing is an ever-changing, continually-evolving landscape. Algorithms change, tactics adapt based on new information, and so the marketing practices that accompany your specific strategies must change as well. There’s very little chance that your marketing plan in 2018 looks the same as your marketing plan for 2017 — and your plan for […]
Like it or not, we live in a world that is fraught with danger. As such, it’s imperative that we take the necessary precautions in order to keep ourselves as secure as possible. If you have an online business, it’s even more important, for the safety of both you, your business, and your team. If […]
Facebook has changed the digital marketing world in so many ways. Apart from its robust advertising platform that allows businesses to target their ideal customer base within specific geographic and demographic parameters, one otherwise-overlooked feature is also gaining traction: Facebook Messenger. Though normally reserved for personal communications, companies have started to develop chatbots to act […]
As humans, we love feeling like we’re part of a community. Whether that means interacting with our real-life friends on social media or making comments on a forum thread about a shared movie interest, the more we engage other people, the more integrated we feel. And with the advent of the internet age, the ability […]
One of the best ways for brands to expand their consumer bases is through digital marketing, and while most people think of such online marketing in relation to major social networks like Twitter and Facebook, Pinterest is actually an exceptionally valuable tool for marketing. Stats on Pinterest Not only can individuals create accounts with Pinterest, […]
You’ve invested time and money into an app. You and the rest of the team think it’s pretty cool. But two things are jumping out at you: You have zero reviews, and your downloads don’t outnumber your Facebook friends. It’s time to brush the dust off and get serious about discoverability and engagement. While it’s […]
Just because customers can find your business online using a desktop computer doesn’t mean they can find it using a mobile device. Smartphones and tablets have smaller displays, different operating systems, software and other nuances. Statistics show, however, that 77 percent of U.S. adults own a smartphone, and conversions on mobile devices are 64 percent […]
Many social media users believe Twitter is on its way out. It’s an idea that’s actually been around for a while, despite the platform having hundreds of millions of users each month at present. However, it’s not so much Twitter that’s dying as it is the Twitter the developers imagined. What the Makers of Twitter […]
It’s no secret that small business owners receive hardly any real exposure by simply opening a Facebook business page and posting regularly. The page alone will only reach a small portion of the target audience. So, is it worth spending the time and money to use Facebook ads if you run a small business? Careful […]
Gone are the days when businesses of all shapes and sizes spent the majority of their advertising dollars on traditional advertising mediums like billboards, newspapers, T.V., and radio. Now, almost all businesses regardless of their size spend most of their hard earned profits on digital marketing. Statistics don’t lie! Over the last decade, there has […]